Adidas's Brand Culture

In 1920, Adolf, who was only 20 years old, created the first pair of training shoes by hand in the laundry shop of his mother in Herzogenaurach, a small town in southern Germany. Since then, the "King" has been born in the field of sports and leisure.

In 1948, Adolf Dassler founded the ADIDAS company. ADIDAS The name comes from Adolf's nickname "ADI" and the first three letter "DAS" of his surname. Develop the best technology to help athletes perform better. This is the purpose of Darth's and the purpose of ADIDAS. From the beginning of the 1928 Amsterdam Olympic Games, Adidas sports shoes frequently appeared on the feet of all the medals and the makers of new records. At the 1996 Atlanta Olympic Games, 60% of the athletes wore ADIDAS products.

In 1972, clover officially came out, and Clover symbolized the different products of ADIDAS.

2000 Clover Officially represents the classic ORIGINALS series of Adidas. Not only that, clover is more symbolic. fashion Taste and culture are favored and respected by many fashion people. Perhaps it is because each classic series has a unique story. It seems to people that the classic series is always so connotative and always permeated with fresh vitality and fashion.

In 2001, the world's first "ORIGINALS" store opened in Berlin.

In the autumn of 2002, Shanghai investment and entertainment Co., Ltd. jointly invested by Yong en investment (Group) Co., Ltd. with Richie Ren, Pauline Lan and Lv Liangwei, officially issued the limited release of ADIDAS ORIGINALS in mainland China. Adidas originals, whether it is shoes, clothing or accessories, each of them is the best quality in design. When ORIGINALS products are listed on the mainland, they will let the fashionable and fashionable people love it and be loved by many stars.

In the world of sporting goods, adidas has always represented a special status symbol, which is called "the three line of victory". Since its establishment in 1948, adidas has helped countless athletes to achieve good results. Therefore, Adidas can also be regarded as the best example of people's trust and respect.