How Does The Clothing Industry Guide The Future E-Commerce Market?
According to the data published by the China Internet Network Information Center, in 2009, the size of China's online shopping reached 108 million, an annual increase of 45.9% and the network shopping rate of 28.1%.
In 2009, the total consumption amount of online shopping in China amounted to 250 billion yuan, accounting for the proportion of the whole society.
consumer goods
2% of total retail sales.
According to the E-TailingTrends telephone survey and online retail monitoring data, in 2009, apparel online retail grew by 97% over the same period last year, and the market size increased from 15 billion in 2007 to 64 billion in 2009. The size of the apparel online retail market in 2010 is expected to increase by 80% over 2009, reaching 115 billion yuan in the market scale.
Clothing online shopping is the most popular selling among Chinese young people.
In 2009, apparel online retail grew by 97% over the same period last year, and the market size increased from 15 billion in 2007 to 64 billion in 2009. The size of the apparel online retail market in 2010 is expected to increase by 80% over 2009, reaching 115 billion yuan in the market scale.
The data show that clothing and 3C digital become the two most popular categories in the ten cities of online shopping.
Among them, women's clothing has become the most popular product.
However, China's online shopping consumption power consumption ratio of ten cities, the proportion of male to female ratio is higher than that of women.
The former accounts for 53.5%, while the latter accounts for 46.5%.
The proportion of consumption expenditure of male consumers is even higher than that of female consumers by 7 percentage points, and has become the main force of online shopping crowd.
The development of e-commerce has also brought about the rapid development of the logistics industry.
According to statistics, in 2009, the daily trading scale of Taobao, the largest shopping website in China, reached 6 million, of which 75% of the goods were delivered in real terms, and 1 billion of them were sent by electronic commerce.
Experts from the China Electronic Commerce Research Center pointed out that the popularity of China's Internet has brought about a boom in online shopping, which has a rapid impact on the way of consumption of young people, and also affects the Chinese economy.
At present, the phrase "online shopping people" appears among young people in China.
Reporters learned that before buying overseas brand shops from overseas purchasing shops,
Cosmetics
The craze gradually cooled down after the online shopping week.
The State Customs Administration will adjust the management measures of personal mail items from September 1st. The tariff exemption will be reduced from the current 400 yuan (Hong Kong, Macao and Taiwan) or 500 yuan (other countries and regions) to 50 yuan, which will reduce the price difference of the original attractive market.
Nowadays, there are many European and American international brands in the domestic B2C market, which is convenient and cost-effective for Chinese consumers.
Like SHAPN, the brand is an old European brand, and is located in the domestic B2C field.
SHAPN website for the 28 men to 35 years old fashion men's fashion business men's wear, the price is lower than other foreign brands in other domestic brands.
To enter the market with international quality and moderate price.
For those consumers who love international brands and prefer European brands, they can get satisfactory merchandise without entering the website of SHAPN, such as the purchase of overseas or online shopping.
Clothing industry guides the future direction of e-commerce market
The clothing industry can be said to be a barometer of China's consumption industry. Relying on the support of the Chinese government and the large population needs, clothing can not stand in all kinds of consumer goods.
However, this situation is also facing a crisis. Under the pressure of the global economic environment, China's clothing export is negative growth in the first half of 2009.
Domestic consumers are also careful to cover their wallets, causing traditional shopping malls and stores to show signs of downturn.
Under such a "internal and external troubles", how to expand the new channels of clothing sales in China has become an urgent need for the industry.
Under the environment of traditional marketing methods, the concept of E-business has entered our attention.
As an urgent need to broaden channels
business
The strong promotion of Internet marketing makes them happy.
Even at the height of the economic crisis, the number of pactions on an e-commerce platform can reach 3 million 250 thousand, with a turnover of about 2000000000 yuan.
Intuitive clothing display and convenient mass search on the Internet have attracted modern consumers.
And relying on the advantage of channel cost saved by network operation, more and more businesses are starting to post the way of network sales. All kinds of online shops are springing up like bamboo shoots.
It can be said that clothing e-commerce leads to the development of e-commerce market. However, the apparel online shopping market still needs to be improved.
The first is the improvement of efficiency. Many businesses may still remain in the online shop, and some even believe that this is to hang up a promotional page on the Internet.
But in fact, e-commerce can not only expand channels through the network, but also integrate and integrate the purchase, supply and sale of enterprises on the computer.
It has greatly improved the efficiency of customers in all aspects of operation and sales.
Then it is to reduce costs. When you use e-commerce services, you will also systematize the whole process of your business. When all steps can be completed in electronic form, the cost will naturally be reduced, including time cost, learning cost, experience cost, operation cost and marketing cost, so as to achieve the goal of effectively reducing business costs.
Efficiency is raised and cost is reduced. Of course, enterprises are invincible.
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