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Yu Faction Clothing "Landing" Difficult (1)

2010/7/13 14:46:00 51

Chongqing Style Clothing

In 18 years, 6 factories were moved, every three years on average.

Deng Yi, who has been in the clothing business for 18 years in Chaotianmen, has recently started looking for new factories everywhere for workers more than 100, because now six kilometers of the south bank area where the factory buildings are located will soon be developed.


Reporter survey found that initially gathered in the south coast to Banan along the four - nine km

clothing

The location of the processing plant is in the process of being developed one after another.

However, after leaving the land, where to find a new home, it is a headache for thousands of local clothing factories.


Individual case


6 factories were moved in 18 years.


The average time is 400 thousand.


  

Yu faction

Deng Yi, the president of the clothing association, is one of the first batch of clothing bosses in Chaotianmen. In 1992, Deng Yi began to make wholesale clothing in Roof garden, Chaotianmen.


"At that time, many people were mainly chasing goods, and in the morning they saw others coming from Guangzhou.

Fujian

What kind of style is sold well, starts in the afternoon, works overtime in the evenings, and goes public second days in the morning.

In the past 18 years, Deng Yi's clothing wholesale has also been buying from other people's stalls to buy shops and office rooms. The sales scale has reached about 20000000 yuan from imitating others' styles to having their own clothing brands.


What makes Deng Yi feel headache is not the opening up of the market, but the factory building.

In the past 18 years, he has moved to the six kilometre and two Tang village from the original 1000 people's gate two wharf to 2007. He has moved 6 workshops in total. Now, the location of his factory has been land acquisition and development, and he is facing a seventh move.

"I really don't know where to move, and then I will settle down."


"Every time we move, we need to spend 30-50 yuan on boilers, equipment, pportation, decoration and so on."

Deng Yi calculated the accounts to reporters. In order to spend an average of 400 thousand yuan for moving the house, the 7 move would cost 2 million 800 thousand. This amount could completely build a modern factory with a certain scale.


phenomenon


Near Qian Yu faction garment factory


No place to build a factory


Like Deng Yi, there are quite a lot of Chongqing style clothing owners who are facing factory relocation.

Deng Yi estimates that there are about a thousand people who operate outside the factory and operate in the Chaotianmen market. There are at least more than 300 enterprises that have their own brands and a certain scale to be relocated. Only 80% of them are in the south coast and four km to nine km along Banan, and 20% of them are building factories on their own.


Deng Yi said that Chaotianmen's initial clothing processing enterprises, most of their own writers in Nanping and Banan four - nine km area, many of them are the earliest wholesalers in Chaotianmen, and now have become the main force of Chongqing style clothing. Now Chongqing clothing is everything ready, it is owed to the factory.


Cheng Qifei is the general manager of the Chongqing school of clothing, Sanger. He began to make wholesale in Roof garden in Chaotianmen in 1994. Since Cheng Qifei's factory was settled in Beiqiao's first slate slope in 1994, it has moved 6 times, and now the factory is built in nine kilometers in 2007. Now it has been requisitioned. He is also looking for a factory that can be landed.


Cheng Qifei told reporters: "we are not short of funds now, nor do we lack the national marketing network. We have foreign orders, but we do not dare to become bigger because there is no place to take root, and we are still the feeling of wandering children."


Why would thousands of garment enterprises suddenly need to be "landed"? Deng Yi, President of Chongqing garment and Garment Association, has four main reasons:


First of all, these garment processing enterprises are mostly self-employed individuals who do not rush to sell goods, and do not have the financial strength and planning for the market, and build modern standard factories. Second, with the rise of Chongqing style clothing in the past one or two years, the former small junk has become a galleon, and a large number of enterprises need to enter the regular military ranks. Third, the urbanization process has accelerated, and some rural areas that have not been far from the city have become cities. Fourth, the enterprises are bigger now, but there are not many industrial parks in the city's clothing specialty.


Influence


The design room is coming to the kitchen.


High salary can not hire outstanding designers.


The processing environment is not good, that is, high salaries will not come to excellent designers.

A well-known Chongqing faction clothing brand located seven kilometers, and a good designer in Guangzhou talked about it, asked him to Chongqing, the monthly salary of 15 thousand, plus commission, and in Guangzhou, such designer monthly salary is more than 5000 yuan.


As a result, when the designer saw the production environment, he did not return.


"The factory building is in a private house, and the designer is next to the place where the food is cooked. When the designer first sees the kitchen knife and the chopping board, all the lampblack floats in the design room when cooking."

In order to retain the designer, the owner of the clothing brand had rented a large apartment in Shapingba and sent it to and from work every day.

But after 1 months, the designer chose to leave.


It is said that like this example, thousands of garment processing enterprises in Chaotianmen have met almost all of them.

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