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China'S Strongest Competitor Was Named "China'S 500 Most Valuable Brand" In 2010.

2010/6/30 17:11:00 87

In June 28th, the World Cup finals in South Africa were in full swing. The 2010 China 500 most valuable brand list, which was selected by the world brand laboratory, was also released in Beijing.

After finishing the world cup brand war, the "hat trick" of the men's clothing, the brand value has reached a new high, ranking 14 billion 877 million in fiftieth place, and once again in charge of China.

Casual clothes

Brand value.

As of this year, it has been the seventh time that China's "500 most valuable brands" list has been listed for the first time. The average annual growth rate is close to 50%, which is a miracle in brand development.

From 2004, the brand value was 1 billion 31 million yuan to 14 billion 877 million yuan in 2010.

Powerful fighter

The brand value of men's clothing has achieved a leap of ten times, and this has only taken seven years.

What is the reason why RG can grow from a small family workshop to an industry logo brand that is now leading the Chinese jacket to the world? What is the reason why such a private enterprise has always maintained a high growth trend in the past seven years, no matter the external situation is good or the financial turmoil has raged around the world? With these questions, in 2010, "the most valuable brand of China's 500 most valuable brands" was released on the scene of the press conference. At the very first time, the reporter interviewed Nobel, who had just received the honor of winning the medal of honor from the laureate of the economic prize, Robert Mondale, who was called "the father of the euro".

"All achievements are derived from insistence." in the past seven years, the "power tyrant men's clothing" has been able to maintain the rapid and continuous improvement of brand value. In fact, it is very simple. It insists on "a positioning, a theory and a responsibility".

In the explanation of Lian Jin, the reporter realized that the so-called "one location" is "brand name": "strong man = jacket" - "one person can do a good job in a lifetime".

Powerful fighter

Hong Zhaoming, the chairman of the men's wear board, was regarded as the spirit of the company. It not only pointed out the direction of the brand operation, but also became the fundamental reason for the strong and continuous improvement of the brand value.

"From the very beginning that the core of brand value was established as a jacket, the strong brand insisted on this brand positioning for 30 years without stopping."

Lian Jin told reporters that after 30 years of vigorous cultivation of the jacket area, the company has won a high reputation in the consumer market not only by its "version rich experience" and the "leading style design", but also through a series of national construction and operation such as state-level scientific research laboratories, jacket laboratories, and domestic garment enterprises, which have hosted the Career Academy, the University of jackets, which has gained a strong voice in the whole jacket industry chain.

"A theory" refers to "brand evolution theory" - "it can be said that this is the secret of the brand of everlasting men's evergreen."

As we all know, "the natural selection and survival of the fittest" is the core point of Darwin's theory of evolution. Lian Jin thinks the same applies to the brand of an enterprise. "The evolution of a brand is the same as the evolution of biological species. It needs constant evolution."

Lian Jin told reporters that since 2000, the pilot franchising operation mode has been preliminarily tried, and the "strong tyrant" men's clothing has already entered a brand era of "continuous improvement and continuous leap". By leveraging the four time nodes of the three World Cup in 2002, 2006 and 2010, and the 2008 Beijing Olympic Games, the brand communication has been carried out effectively. In the meantime, the RBA has successfully completed its exploration and practice in the aspects of company's system construction, management structure, research and supply and marketing, and corporate culture, while completing the explosive growth of brand influence, and has completed the evolution towards the modern enterprise type.

Among them, compared with the conservative practices of most Jinjiang men's clothing enterprises moving to Xiamen, in 2009, the brand operation headquarters of the strong brand moved to Shanghai as a whole. It can be said that the whole industry has attracted a lot of attention and heated discussions.

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"A responsibility" is a sense of responsibility for the development of the industry.

In the past interview with the media, Lian Jin has mentioned that the Chinese jacket industry has very distinctive Chinese characteristics. "Jacket is very Chinese!" "jacket is a product of French fashion, but as a result of the thirty years of reform and opening up, the Chinese jacket brand enterprise has given Chinese characteristics to the jacket, making the jacket between the formal dress and the casual wear become the spiritual coat of a generation of Chinese people who work hard, get rich, become rich and become strong."

In explaining the "responsibility" of the powerful fighter, the company continued to explain: "leading the Chinese jacket to the world", as the jacket brand that has been the double seller of sales and sales for four years in a row, the company has been promoting the development of Chinese jacket industry as its brand vision and mission.

In the view of journalists, in recent two years, such as a series of big moves such as leading the jackets national standard revision, becoming a jacket color research and development base, it is enough to see that "strong fighter is a brand with an industrial dream".