Women'S Shoe Stores Need To Know How To Retain And Repeat Customers.

Mr. Gu is less than 50 years old. He has had shoe stores for twenty years.

In this most routine business project, relying on honesty and management strategy, Mr. Gu made a sound and colorful day and day.

There are over 1000 kinds of women's shoes.

The shop is rectangular, two meters wide, and over ten meters long, with a total area of about thirty square meters.

Shelves are divided into seven layers from top to bottom, with two hundred different styles of shoes on each floor, and over one thousand and three hundred shoes in the whole shop.

The shop owner says that there are several advantages to the shoe style.

First of all, different people have different views. Only a wide variety of them can satisfy the needs of different people. "Different people have different aesthetic tastes. Everyone wants to wear different styles. Only a large number of them can sell more.

No matter what kind of shoes, people can buy them as long as they can be made. I've sold shoes for so many years, and I haven't seen anything that I can't really sell.

Secondly, a wide variety of services can provide consumers with one-stop service, so that consumers can avoid the trouble of rushing to multiple stores. More than one thousand styles of shoes can provide consumers with a signal: whatever style you like, just come to my shop, you can always find the style you like, and you won't have to go to other stores next time.

Finally, in

Twenty years old business booming

According to the owner of the store, he has opened shoe stores for nearly twenty years, first in Xiangzhou and Jida, and then at Lianhua Road, seven or eight years ago.

The reason for moving here is mainly because of the large number of people.

"Every day there are one hundred thousand people, more people do what business is good to do, by the weekend more people flow, all the staff are still busy."

Shop owner said that although the monthly rent of tens of thousands of yuan is not low, but

There are mainly two sources of supply.

One is the wholesale market in Guangzhou, which needs weekly purchase, and sometimes does not need to go personally. As long as a telephone call is made to the cooperative business, the other side will deliver the goods according to the specified style. The other channel is the direct supply from the manufacturer. "Because the sales volume is large, some styles can sell dozens of pairs a day, so the manufacturer will deliver the goods almost every day."

When it comes to store management, shop owners say that business needs "popularity".

"Before Lianhua Road, although the road was messy, but the flow of people was big, opened two or three stores, every fifty or sixty meters can open a similar shop, business is very good, later the government implemented Lianhua Road pformation, the road pformation is good, no longer so dirty, but the popularity is gone, so moved here."

Shoe stores depend on repeat customers.

The shopkeeper said the shoes were mainly sold to Macao people.

Because the people of Macao are right.

When it comes to business, shop owners say they rely mainly on repeat customers, which must be based on integrity.

"After so many years of operation, there are thousands of repeat customers. With these repeat customers, many shoes can be sold every year.

In this society, if the quality is not good, the price is too high, and there will be no repeat customers if we buy a hammer, and if there is no repeat customer, it will be closed at most for a year.