British Nair International Apparel Landed In The Top Domestic Business Apparel Market.

NEEZZ (Chinese Translation: nejah) originated in Edinburgh, England. In 1954, Nidis, the founder of the brand, was interested in art because of his famous family and his family's influence. In the same year, he went to Paris to study art only in 1954.

The collision between culture and art style made him deeply aware, and he was employed in the famous fashion company in France. He became a turning point in his art life. He tried to integrate art and his gentlemanly culture into clothing. Nidis's bold action, "tender but not gentle, romantic and not laissez faire" fashion design style, subverted the inherent pattern of rigid, steady and dignified style of men's clothing in the fashion world at that time, and became the most influential fashion designer at that time. LSEM

He was accustomed to sewing a golden "NEEZZ" logo at the worn cuffs of the dress to add to the icing on the cake.

This artistic sign has been gradually accepted by people, and is called him NEEZZ (Chinese Translation: nejah).

Nidis's reputation as a LSEM in Paris soon spread to the United Kingdom, and the gentlemen of Great Britain poured all over his designs, and almost all the influential British fashion companies extended olive branches to him.

In 1988, Nidis (LSEM) returned to England and opened his first boutique in London in August of the same year, in Jermyn Street (Jie Ming Street), which was famous in London, and started the advanced customization service with NEEZZ as the brand name.

Insisting on gentleman culture, artistic temperament, rigorous workmanship and fine fabrics, NEEZZ was quickly welcomed. Its pure English aristocratic lineage was once favored by the royal family and had high prestige in the upper class.

In 1993, the brand expanded rapidly. In the same year, the first brand clothing was released to enter the garment market.

NEEZZ thus began its brand development path.

NEEZZ. is the top male menswear brand in the company of Nair, founded in 1988. He has inherited the design idea of British gentlemen's fashion business, classic business and overall coordination, and has injected the latest and most popular NEW elements into a unique model of NEEZZ exclusive gentleman.

NEEZZ. is now open in Harbin, including Shenyang, Harbin, new world, Yintai, Guangzhou, Jiayu Sun City Square and so on.

The creation of NEEZZ. covers clothing, leather goods, shoes, glasses, and so on, which is very unique and fashionable.

Age NEEZZ. positioning:

Age positioning: 25 years old - 45 years old, pursuing fine, fashionable, comfortable, business oriented taste, confident city man.

NEEZZ. brand style: the theme of simplicity, modernity and independence.

Simple and unique style, fashion business design concept, in order to display the noble and elegant connotation of life culture with multi-level collocation, promote new dressing concept, emphasize the details of the ornament and change, and shape the original and potential noble image.

NEEZZ. main colors: black, white and grey.

NEEZZ. main fabric: American cotton, wool, Tencel, synthetic fiber (nylon, spandex, polyester, viscose) and mulberry silk: leather, rabbit hair, fox hair, velvet and so on.

The style of NEEZZ. is simple, self-contained, well structured, well tailored, with a line of self-cultivation. The unique design of cut and crease is loved and respected by urban men, making it the focus of the city.

British Nair (Hongkong) International Fashion Co., Ltd.