Clothing Dealers Are Happy With Each Other (1)

The sharp decline of the euro has led to "appreciation of the renminbi". This is what makes Guangdong and Beijing markets more or less affected by the "Butterfly Effect".

Recently, China's largest clothing wholesale market in Humen, Guangdong, the Yellow River clothing wholesale market has found that European orders have fallen sharply due to the euro's "depreciation".

Sensitive Beijing merchants poured into Guangdong.

Reporters in Beijing

Data speed reading

This year, the euro has fallen by nearly 14.5% against the US dollar.

On the 17 day of last month, the euro reached 1.2306 against the US dollar, reaching its lowest point in more than 4 years.

On the same day, the euro exchange rate reached 8.4279 yuan, the lowest in 7 years.

At present, the euro has continued to decline and the lowest point has been constantly refreshed. The euro was 1 to 8.3752 yesterday.

Data show that since the beginning of this year, the euro has fallen by nearly 14.5% against the US dollar, which has directly resulted in a passive appreciation of RMB 14.5%.

Brand dealers shouted "lose".

Li Ni, general manager of Dongguan Yinghua clothing company, which sells famous brands such as Armani and BOSS, has seen reporters.

She said recently, not only the orders for settlement in euros were all depleted, but because of the devaluation of currencies, European buyers needed to pay more money, and their purchases also declined sharply.

According to the reporter, there were many European businessmen who came to Dongguan to buy clothes in the past season. However, there are few clothing buyers in Dongguan this year. Reporters only saw two or three foreign guests in Humen the Yellow River wholesale clothing market.

Zheng Zhou, manager of the Humen Li Mei knitting factory, who exports textile products, said that the profits of textile and clothing exports were basically around 7 points. The euro has recently lost 14 points, and the cost has increased a lot. This directly leads to the overall competitiveness of China's clothing industry is lower than that of Vietnam and other Southeast Asian countries, and the purchasing confidence of foreign buyers has also dropped significantly.

From the first

Domestic sale to be favored

Beijing sellers hear the wind down south

In the wholesale market of clothing in the Yellow River, whether it is an internationally famous brand or some local brands, all the brands have been discounted.

"Clothing is just like this. If you don't sell this season, you will lose more in the next year. Even if it's new, it should be dealt with quickly and at a low price."

Zhang Yu, the head of POLO agent Kui Ding garment factory, said that the volume of the Guangdong side is the volume, and it is impossible to solve the inventory problem through retail.

It is understood that the backlog of clothing is mainly AR-MANI, POLO and other advanced export garments, in order to ease the economic pressure caused by backlog, many manufacturers are now directly exported to domestic sales.

Recently, Zhang Xiaoli, a clothing dealer in Dahongmen, Beijing, came to "hear the wind".

"Because most of them are export products, clothes are rarely thread ends, and cloth is the best. Now it is time to copy the bottom."

Zhang Xiaoli said that she had been in the wholesale market of Dongmen in Guangdong these days.

Zhang Xiaoli will go to the clothing wholesale market in Dongguan, Guangzhou and other places in the next few days, and finally pick up some of the best and most inexpensive source of goods.

Reporters learned that at present, Beijing, Dahongmen, Xiushui and zoo and several other major clothing wholesale markets, more than half of the goods are from Guangdong, Guangdong's original single foreign trade clothing has always been high-end products, the price is much higher than some ordinary products, but the quality is the best.

Sitting in the wholesale clothing market in the Yellow River, Zheng Zhou kept a thick contact book to reporters. There were probably hundreds of addresses and contacts from Beijing. Zheng Zhou said that there were a large number of Beijing customers who ordered Humen in this period, and the quality requirements were very high.