Beijing'S Unpredictable Temperature Affects Spring Group Diving

　　“脱了棉鞋穿凉鞋，脱了棉衣穿T恤”。这句话形容今年北京的春天真是恰到好处。而这也让北京百货行业大喊今年“无春”，闹得春装销售普遍下降三成。“今年春天的气温像坐过山车，搞得我现在一件新衣服也没买！”“马上就穿T恤了，买春装恐怕也派不上用场了！”笔者在采访时了解到，消费者的普遍反应是直接跳过春装买夏装。

"Spring clothes business is not good enough to do. I got 100 thousand yuan in the end of February, and now I sell less than half of it."

Mr. Zhou, who manages women's wear in Xiushui Street, told the author.

The two days suddenly became hot. Now customers are choosing vests and skirts.

In two days, spring clothes should be put off.

Yesterday, I visited many shopping malls, such as Hualian Department store, Parkson Shopping Center, Xinguang Tiandi and other large shopping malls. All brands were also summer wear, and spring clothes were placed wrongfully in the corner of the counter, and a large discount brand was also posted.

In a women's clothing counter in Parkson Shopping Center, the shopping guide sketchy accounts.

"At this time last year, the daily sales of spring clothes reached more than 10000 yuan. In March this year, there was still rain and snow, and the temperature could not rise. The average daily sales volume was only about three thousand yuan, and the decline was at least 60%."

At the same time, I learned from shopping mall, Yansha shopping center, Xinguang world and many other shopping malls that spring sales are generally not good this year, and spring sales in many department stores are generally down by about 30% over the same period last year.

It is reported that March and April is an important period of spring sales, because it is a commodity, discount rate is low, high profits.

But this year, helpless, many businesses began to sell substantially in March.

Weng, manager of Hualian Department store, said that sales of department stores were affected by abnormal weather this year, and spring clothes broke down in the early March.

In the two months of March and April, many businessmen made a big promotion on spring clothes, and some clothing and footwear brands were even less than forty percent off of the spring money.

Such a situation is very rare, so the sale of goods on sale is not in line with commercial laws.

Weng manager said, but this year is relatively special, such a large sales promotion also failed to play a big role, many counters still have a lot of backlog of spring clothes.