Youth Clothing Market Share Marketing

During the Christmas holiday season in 2009, retailers rebounded from the lowest in the year, of which 3 American clothing chains emerged as winners.

Aeropostale, Nord, Nordstrom and Kohl 's last year stood out in the industry sales through the low price promotion and inventory management of special products in November.

Liz Dunn, an analyst at ThomasWeiselPartnersLLC, a New York market research firm, points out that the profit has continued until December.

"The response of these companies is very good for slowing consumption," said David Abela, portfolio manager of RochdaleInvestmentManagementLLC in New York. "If retail sales go up sharply, their profits will also increase significantly, and their competitors will pay a price."

Aeropostale, a commodity retailer for young people, increased sales by offering $10 in hooded sweaters for two hours on black Friday, the biggest shopping day of the year.

On the contrary, Dunn said, Abercrombie&Fitch's main holiday promotion method is to provide $25 gift gold card for each purchase of $100, which is beyond the scope of consumers' willingness to spend.

Nordstrom further reduced inventories, but earned more revenue from the Department of stores.

Consumer confidence has been rising for two consecutive months in December last year.

Consumer confidence reached a new low in February, because high unemployment and low housing prices have greatly curbed consumer spending.

Not long ago, the International Shopping Center Association predicted that the sales growth of retailers in 2010 would be as high as 3.5%.

Aeropostale of New York said its sales increased by 10% compared with the sales of sportswear days and the following weekend, while its gross profit also increased.

"Our success is mainly due to our efforts to choose the right gifts and to strike a balance between fashion and value."

Mindy Mitzi, the 57 year old president of the company, said in an interview that he became chief executive of the company in January.