Home >

Zhejiang Shoe Boss Builds Up Online Shopping Mall In Full Swing

2008/12/30 0:00:00 70

"This phone was seen in the telephone world store a few days ago, and I liked it very much, but the price talked about 3600 yuan and I couldn't talk anymore.

Come back online and find out the world of telephone.

Network mall

It costs only 2500 yuan. "

Xiao Liu, who works at a IT company in Hangzhou, shows off her new mobile phone in her office, and the invoice is fully guaranteed and delivered to the door.

It's not unusual to open a small shop on the Internet. Now, some brand enterprises have begun to build up a "small shop".

Network mall

"You don't need to take the floor, you don't need to build a building, you don't need to buy Steel cement, and you have your own mall, which is much cheaper than building a building on the ground.

　　来自淘宝网的数据，2007年网上交易总成交额比前一年上升了156%，2008年上半年比2007年同期上升了263%。今年7月份至10月底，省内新增诚信通会员已超过10000家。从不懂网络，到网络上抢地盘，浙江老板这个“冬天”忙着造“商城”。

3个月抵上5家专卖店

The world headquarters of the telephone world, the keyboard of the Ministry of commerce is coming up one after another.

"Temporarily moved in, this team has just been established."

　　在一份内部资料上记者看到，前三季度话机世界销量增长约24%，利润增长12%，在今年来说已经是不错的成绩，但当家人赵伯祥却看得更远，准备过“长冬”：调整门店位置，省外扩张停止，抢占网络市场，做内功，把服务体系做细做全以支撑市场好转后的大规模扩张。“国内外形势都不好，出口型工厂纷纷倒闭，经营成本不断上升。但是我们认为开源始终是根本，市场始终有机会。经营环境在变，我们也要变，而且要变得快，才能快鱼吃慢鱼。”

3 months ago, the electronic mall in the world began to open to the outside world. Because the price was much cheaper than that of the stores, some special models even had only half of the market price.

In the past, in order to seize a good place in the good location, the telephone world development department often sent someone to watch the paved landlord's doorstep, and rushed in with the contract as soon as the time arrived.

To Zhao Boxiang's delight, the Internet simply doesn't have to work so hard to compete for the site, and there are few brands of licensed mobile phone shops on the Internet.

"Now the amount of online shopping is equivalent to 5 physical stores, but the cost is much lower than that of offline stores.

And orders are from all over the world.

Zhao Boxiang was surprised to find that many of the customers on the Internet came from the Midwest and northern cities. If they were to expand their stores at present, 2 or 5 years would be possible to deploy them to the northwest cities.

High profit, low cost, no time and space limit, many benefits attract manufacturers and terminal trading enterprises to set foot in Internet sales.

In August, AOKANG's online shopping mall was officially opened. Now it is developing at a rate of more than 100% per month. "It is estimated that the annual sales volume will be around 4 million yuan, which is equivalent to a large store with very good efficiency, but the profit is at least 3 times more than that of a physical store."

Wang Zhentao, chairman of AOKANG group, said.

“自己开车”更有话语权

Haier, BELLE, AOKANG and other brand stores entered Taobao stores a few years ago. This year, they have expanded their efforts to occupy the Internet market.

Haier mall, AOKANG online shopping mall, telephone world network mall, BELLE's Amoy shopping mall...

网络消费已不再局限于淘宝、易趣上的小店，各类品种更多、售后服务更有保障的网络商城眨眼间在网络空间拔地而起。海尔商城今年已经更新到了第二代——海尔新商城。早在2年前，话机世界就有了做网络商城的想法，但由于当时实体店发展速度太快，一直没顾过来。今年，网络商城成了赵伯祥未来几年发展的重点。赵伯祥说，他们将会把各种手机配件、电子产品等一起整合进来，包括跟手机有关的行业咨询及服务。

AOKANG began to set foot in Internet marketing in 2006, and set up a network store on Taobao and eBay.

For this adjustment, the people concerned of AOKANG have made an analogy, like riding a car to the destination, riding a car, fate in the hands of others, driving, and fate in their own hands.

Despite the fact that it has invested heavily in building online shopping centers, in the long run, especially in the context of the overall efficiency of the industry and the rising cost of traditional marketing mode, the effectiveness of the online shopping mall is good.

会不会影响实体店

"I have always had a whimsy. Customers do not have to go out of their homes. Just click the mouse on their own computer and choose their favorite products from thousands of products. After the customization is finished, we deliver the door."

Wang Zhentao said that today, this goal seems to be one step closer. In the AOKANG online shopping mall, people can buy AOKANG group's five brands, nearly 1000 kinds of shoes.

　　奥康在全国各地有自己较为完善的销售渠道，线下的实体店如今又多了新价值：成了一个个小的配送中心。消费者在网上订货后，奥康将订单直接分配给离消费者最近的实体店，最快配送到顾客手中。在一条街上密集地开四五家专卖店，曾经是赵伯祥的秘密武器。但随着“网络商城”的加入，他的思路发生了90度转弯：线下门点尽量铺开，覆盖整个杭州，方便与线上商城互动。

The same thing, the price is cheaper, will network marketing impact traditional channels?

This problem has also plagued many enterprises.

AOKANG

Group leaders said that, in the short term, there may be some impact, but with the market segmentation, consumer segmentation, product structure improvement and variety continue to enrich, this impact will gradually disappear, but on the contrary will also form a complementary.

But Zhao Boxiang feels that it is inevitable to divert some of the store consumers, but the online shopping mall can be used in all corners of the country at the fastest speed. "At present, the growth of Internet consumers in the eastern part of the western region is very fast, and the overall sales have been growing."

Editor: vivi