Two Misunderstandings In Blog Marketing

There is not much discussion about the definition of blog marketing. From the point of view of actual combat, in fact, it is to popularize the reputation of enterprises, brands or products through the Internet tools like blogs, or to build a brand through a blog.

This involves three key links: blogs, blogs, and blogs.

In the operation system of blog marketing, there are two routes in general: first, how to make use of the existing tens of thousands of personal blogs or enterprise blogs to develop marketing, these blogs already have a certain amount of visits and popularity; secondly, build independent blogs to publicize the products or brands of enterprises, such as blogs of enterprise founders on Sina, Sohu and other websites, or official blogs of enterprises, and then vigorously promote the official blog, causing others' concerns and visits, gaining popularity and influence.

Anyone who has noticed that bloggers or media from the media will have at least one attempt on these two routes.

For small and medium-sized enterprises, whether blog marketing should be adopted, how large the blog can play, which route is more suitable and effective is the problem discussed in this paper, and Deng Chaoming will continue to explore through many practical empirical articles.

Here, let me first talk about several conceptions and idealized blog marketing ideas appearing in the market. These views or strategies are often the moon hanging in the sky, which is beautiful but not available. In practice, it is hard to get the approval of the small and medium business owners, and it is hard to get the favor of the marketing people.

    第一种观点：博客是见效很快的营销工具

This is a very irresponsible statement.

Unless bloggers promote blogs with hard advertising, regardless of brand awareness or sales volume, the effectiveness of blog marketing is quite long.

Sometimes, the amount of official blog visits by business owners or enterprises is 1 million, but sales volume of enterprises has not improved significantly.

Without sales promotion, there will be no increase in revenue, no increase in profits and no profit, let alone effect.

Keep in mind that no matter what kind of promotion, fame and reputation can be built, it is impossible to throw away the target of sales volume and profit.

The second point is that blogging is used to listen to consumers and interact with consumers.

It is understandable and feasible to put in some famous brands or enterprises with relatively large marketing budget.

However, the owners of small and medium-sized enterprises can not be lost in this formulation, because this view is ideal, and it is often unrealistic in practice.

Why do I say this?

The reason is very simple. Most small and medium-sized enterprises have little fame or influence, and few people will know. At the same time, the marketing budget is also limited. After opening the official blog, they may visit less than 100 a day, and thousands of people come in a month.

Generally speaking, most topics lacking in controversy and lack of gunpowder are hard to arouse people's interest, let alone interactive discussions.

Of course, people who hold this blog marketing viewpoint will stand up and say, "plan the topics in the blog to be novel and unique, do some controversial topics, and continuously launch explosive or penetrating articles."

In fact, this is only an idealized state. Most of the small and medium-sized enterprises are short of military food. On the one hand, it is difficult to raise such people. On the other hand, it is difficult to produce the budget to do marketing outsourcing.

Generally speaking, to listen to consumers' voice and interact with consumers, SMEs are mostly achieved through other ways, such as customer visits, post marketing research, telephone interviews, seminars, etc.

It is mainly that some things are not suitable for publicity, and often small area communication under this line will be better and avoid being exploited by competitors.

For a general enterprise, the advantage of using a blog is to borrow a free channel to spread the visibility to the best extent and support sales.