Vip.Com 2 Billion 900 Million Takes The Business Of "Shanshan" Under The Line Of "Ole".

Recently, vip.com announced that the company signed the purchase agreement with Shanshan Group Co., Ltd. and Ningbo star mutual equity investment partnership (limited partnership) in Shanghai on the morning of the same day in Beijing, through the wholly owned subsidiary of Vipshop International Holdings Limited in Hongkong, and acquired 2 billion 900 million of the 100% stake in Shanshan Commercial Group Co., Ltd. in cash.

For this acquisition, vip.com said it would like to take the layout line under the ole business, and actively explore online and offline integration mode of sale, to achieve online, offline integration of all channels for sale and retail layout.

After all, vip.com's online business has entered a certain bottleneck period, the growth rate of online users has slowed down, and the trend of traffic dividends has weakened. According to its financial report, since the 2016 fiscal year Q3 to 2019 fiscal year Q1, vip.com's revenue growth has declined for 10 consecutive quarters. This also forces them to seek new profit growth points, and the construction of all channels is a good medicine.

Just last year, vip.com held a press conference in Beijing on the theme of "upgrading consumption and upgrading sales". Vip.com vice president Huang Hongying said that vip.com's sale strategy should be upgraded to a full channel, full matrix and systematic sale system, which will fully empower the supply side and demand side, and fully release the new consumption power under the special sale mode, so as to realize the "sale" from the business mode to the value promotion.

In October 2018, vip.com opened its first offline store in Beijing under the battle line. As of May this year, vip.com has opened more than 150 outlets online. "The latter will speed up and complete the goal of opening 1000 stores this year." Vip.com insiders earlier said in an interview with the winning business network.

And the acquisition of Shanshan business is a domestic market in the forefront of the otter chain group. The company has opened and operated 5 outlets, located in Ningbo, Taiyuan, Harbin, Zhengzhou and Nanchang, and 5 other Oteri J squares are being planned and constructed.

According to the open market data, in 2018, in the top 20 list of domestic sales of orlies, Shanshan Orai monopolized four seats, with a total performance of up to 7 billion 595 million yuan. In 2018, the annual sales of the Korean fir Ole, the six cities celebrated together, three days sales increased 35%, and the passenger flow grew 28%.

On the other hand, we will arrange the offline stores to buy the business of Shanshan and add the channel of OLE. The construction of vip.com's full channel, full matrix and systematical special sale system can be described as fast and ruthless, but whether or not it can achieve its established goals remains to be tested by time. After all, there are two different business models for electricity providers and offline retailers. How to effectively empower them has always been a problem for the industry.