The Location Of Clothing Shops Is The Beginning Of Wealth.

It is very important to set up home textile shops, and the choice of storefront is reasonable, which has become the key of all home textile companies to brand audit.

Here is the four best rule we recommend for you.

open

Choosing the address is half the battle.

First, pick the place to determine the direction of the flow of people and the flow of people.

First of all, you have to know where people are going, not just there. You can spend some time calculating the volume of people in the morning, afternoon and evening in the area of interest. The number of people entering the shops is counted. The proportion of office workers, students and housewives in the people who go through them, and at least on weekdays and weekends, will be able to know the distribution of the crowd.

In this way, you can know that your effective customers and potential customers account for about half of the total traffic volume.

In addition to where people go, you have to consider how long it takes people to get to your store. Do they have time to go to your shop and take a look around.

Two. Visit the surrounding environment.

The second step is to inspect the surrounding environment. The two step is to observe the surrounding environment. First, from the perspective of businessmen, what are the signs that the location can create performance? What is the fixed population consumption rate in this area? Secondly, from the customer's perspective: will you be shopping here? What crowd are you shopping here? There are some cool corners in the golden area, and there are also popular strongholds in the secondary business circles.

The most taboo place to find is to see someone else succeed, so they want to replicate a shop next door.

Besides, can you be there?

On the moving line, take the first step to intercept customers, pay attention to the position of your opponent and find a place to compete with you. You must stay in the lead. Otherwise, the business may be affected by the downwind of the same store.

Competition is the eternal theme in shopping malls.

。

Three, look at the storefront building is equivalent to live advertisement.

Please look at the shop front with the mood of your first date.

First look far, look closer, imagine your shop's feeling in this space. Once the shop name is placed on the sign, will it be conspicuous? Can people who drive the car see it? Can pedestrians notice it on the sidewalk?

Four, choose neighbors and good neighbors to make you struggle less.

Customers will think that the quality of the goods adjacent to each other is quite similar, so it is very important to be in the same place with similar or related brands.

For example, when we open a golden apple brand store beside a large wedding photography, shopping mall or supermarket, customers who visit these places will also be attracted by our store.

In addition, if you can meet a good neighbor such as dry cleaners, that's better. Because these stores have the opportunity of "two visits", people will send clothes to wash, and they will be brought back again every few days. Post offices, supermarkets and banks are also easy to use.