Three Trends Of Footwear Industry In Longwan, Wenzhou Under Multiple Tests

< p > although faced with many challenges such as recruitment difficulties, financing difficulties, international trade protectionism and so on, but since last year, Wenzhou Longwan district a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > enterprises still maintain a good development trend in pformation and upgrading, fine management, brand management, and sales channel innovation.

This is the information released by Chairman of Longwan footwear industry association and chairman of Zhejiang nature Shoes Co., Ltd., Wu Xianyi.

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< p > April 10th afternoon, the three three session of the footwear industry association of Longwan district was held at The Marina Hotel.

Wu Xianyi released three important information in his report.

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< p > first, last year a batch of < a href= "//www.sjfzxm.com/news/index_p.asp" > Longwan < /a > shoe and leather enterprise's contrarian growth.

Among them, Josini shoes of Zhejiang nature Shoes Co., Ltd., by virtue of fine management and brand influence of thousands of stores, last year, "double eleven" e-commerce sales exceeded 27 million yuan per day.

Zhejiang nature Shoes Co., Ltd. was awarded the "Longwan District Quality Award" by Longwan district government last year.

Three heroes, Golden Valley, Lixin, sage, LAN Nier, Kangtai shoes and garments, golden leopards, sword swords, Xiu long shoes, salon, and Ermei and so on a number of enterprises, also achieved good sales results last year.

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< p > according to the statistics of footwear industry association of Longwan District, Longwan includes 289 shoe making and supporting enterprises in Binhai Industrial Area. Last year, the total industrial output value exceeded 10 billion yuan. Among them, last year, there were 53 shoe manufacturers in the region with an annual output value exceeding 50 million yuan, and more than 20 shoes enterprises over 100 million yuan, and 2 enterprises in shoes enterprises of 300 million yuan or more.

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< p > two is to expand sales channels.

More than 20 shoe companies in Longwan, including shoes, sword, good, red, Shu Erkang, Bai Heng and Pu Zheng holdings, have made big strides or started their business in the past year.

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< p > three is the survival of the fittest.

Wu Xianyi said that in recent years, Longwan a href= "//www.sjfzxm.com/news/index_x.asp" > footwear industry < /a > Industry Association member enterprises shut down more than 44, but at the same time, the newly established shoe companies are also increasing.

According to industry and Commerce Department information, from 2012 to 2013, 33 new shoe enterprises in Longwan.

At present, there are 188 enterprises in Longwan footwear industry association.

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