Export Is Facing Cold Current, Nantong Home Textile Enterprise Quietly "Crossover" Pformation

< p > if you still remain in the four piece suit of the home textile, the whole cotton < a target= "_blank" href= "//www.sjfzxm.com/" > cloth < /a >, then you out, and now enter any home textile brand store, "crossover" has been very obvious.

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< p > yesterday, a female customer came to a home textile flagship store on the road of Tongzhou city construction. She bought four pieces of nets, mosquito nets, sleeping mat and pillow for her daughter who was going to get married. She also added bath towel, bath foam, doll and other cloth products.

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< p > < strong > home textile exports are facing cold current < /strong > < /p >

< p > "the number of guests in this year's Canton Fair is much less than in previous years, and on the third day there is basically no one.

The enthusiasm of our customers is not high, our orders are mainly old customers.

Talking about the 113 Canton Fair recently, Jiangsu golden sun a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a" Technology Co., Ltd. head of foreign trade department Zhou Jie is very helpless.

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Hou Bingfeng, who is responsible for foreign trade of Bao Mo home textiles, said: "in the case of price changes, profits can only be lowered a little bit." P

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< p > data show that in 2012, the total volume of imports of cotton products from Bangladesh, Vietnam and Indonesia increased, while the number of cotton products imported from China decreased by 6.61% over the same period last year.

That is to say, China's home textile industry, which occupies the international market with cost advantages, has been losing or losing its advantage in the export of home textiles, especially the low-end home textile products, with the appreciation of RMB and the rising cost.

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< p > Yu Xiaobo, chairman of Jiangsu old tailor Textile Co. Ltd., said that at present, the monthly salary of the employees in the front line of the enterprise is not high. Four thousand or five thousand of them are also available, or else they will not be able to stay. This is almost doubled compared with the 2005 when he first came to Nantong home textile city.

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< p > in addition, the rising cost and the high price of raw materials will undoubtedly further compress the profits of home textile export enterprises. No wonder many small home textile exporters sigh: "making foreign trade is really more and more difficult!" < /p >

< p > < strong > insist on quality win < /strong > /p >

"P" and many home textile export enterprises are different from the situation, Jiangsu blue silk Home Textile Co., Ltd., the first quarter export growth, chairman Yu Jianhui introduced, this and they do not fight the price war, adhere to the quality of victory.

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In the first two years of P, blue silk feather's home textile export has been squeezed by price.

Some small companies attract foreign orders through price war.

Because the quotation is too low, we have to maintain profit by reducing product quality.

And blue feather insisted on quality.

Some foreign buyers have gone back to buying the products of blue silk feather after turning around.

Since last year, the export of enterprises has entered a track of steady growth.

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< p > Nantong Yiyuan Home Textiles Co., Ltd. is a designated manufacturer of famous commercial companies such as WAL-MART, which exported about 50000000 yuan in the first quarter, an increase of 20% over the same period.

Sun Bing, general manager, said that although the home textile products exported by enterprises are not the most upscale ones, they have always been the best in quality.

In accordance with the order requirement, business training is carried out to improve the application ability of workers. In the production process, the supervisor of the workshop strengthens the inspection and finds that the problem is corrected in time. After the finished product, the quality inspector strictly checks and prevents the defective products from going through the customs.

Reporters at the production site saw that Yiyuan Tao, the old customer of Yiyuan home textile company, the quality inspection director of Shanghai Representative Office of the US Franco manufacturing company, after sampling the 30 thousand US dollars of home textile products, expressed satisfaction and was prepared to add more than 15% orders in the second half of the year.

At present, the company's orders have been discharged to June, and the export volume is expected to increase by more than 30% over the previous year.

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< p > < strong > the ultimate way out is pformation < /strong > < /p >.

< p > the "low value-added" mode of foreign trade has already hit the ceiling. Upgrading and brand pformation is the inevitable direction and the only direction for the home textile industry.

Many experts believe that the current orders are increasingly concentrated in the hands of two types of enterprises: one is products with distinctive characteristics, strong development capability of enterprises.

The other is enterprises that completed technical pformation in the past few years.

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< p > the enterprise cost control power is enhanced, has the ability to reduce the cost more greatly, provides the profit space for the customer.

For these two types of enterprises, the current appreciation of the renminbi is not a crisis, but an opportunity.

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< p > violet walks the whole home textile Road, its brand loves her @ good products, from the most single bedding to pajamas bathrobes, from dragging a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > to household canvas shoes, from cushions to plush toys; from living room to bedroom, from kitchen to toilet.

More than 1000 species have been developed, and all the home textiles you want are available.

The company also sent online sales from the real store to become a complete home life proposition shop.

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< p > Yang Zhaohua, President of China Household Textile Industry Association, said survival of the fittest is the eternal law.

Those enterprises that are concerned about changes in market demand and can take positive attitudes to meet challenges, and through pformation and upgrading, occupy the two sides of the "smile curve". They can often get better development opportunities under tight circumstances.

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