[Thinking] Development And Tasks Of China'S Textile And Clothing Professional Market

At the 2011 National Textile and Garment Professional Market Development Working Conference and the second meeting of the third Council of the Circulation Branch of China Textile Industry Association, Xia Lingmin, Deputy Secretary General of China Textile Industry Association and President of the Circulation Branch of China Textile Industry Association, made a detailed analysis of the current development situation and development direction of the textile and garment professional market in the next stage.

　 Strive to build a modern circulation system

Xia Lingmin clearly pointed out at the meeting that the Outline of the Twelfth Five Year Plan for National Economic and Social Development is the key to the future industry Develop indicators that have an important impact. For the development of industry, the "12th Five Year Plan" clearly mentioned that during the "12th Five Year Plan" period, a modern industrial system with optimized structure, advanced technology, clean and safe, high added value and strong ability to absorb employment should be built. Among them, the light textile industry should strengthen environmental protection and quality safety, strengthen enterprise brand building, and improve the level of technology and equipment.

At the same time, strengthen Specialized market Effective linkage with industry, guide the agglomeration of production factors, and build a batch of advanced manufacturing bases with international competitiveness relying on national key projects. With the industrial chain as the link and the industrial park as the carrier, develop a number of modern industrial clusters with distinctive professional characteristics, prominent brand image and complete service platforms. On this basis, we will make every effort to promote the construction of our own brands, enhance the brand value and brand effect, and build a batch of large well-known enterprises with international well-known brands and core competitiveness.

Therefore, he emphasized that circulation belongs to the producer service industry, which is clearly mentioned in the national strategic plan. It is necessary to accelerate the development of producer service industry, deepen professional division of labor, accelerate the innovation of service products and service models, promote the integration of producer service industry and advanced manufacturing industry, and accelerate the development of producer service industry. This requires taking the promotion of the great development of the service industry as the strategic focus of the optimization and upgrading of the industrial structure, creating a policy and institutional environment conducive to the development of the service industry, expanding new fields, developing new business formats, cultivating new hot spots, promoting the large-scale, branded and networked operation of the service industry, and constantly improving the proportion and level of the service industry.

Xia Lingmin said, "During the 12th Five Year Plan period, China will continue to stabilize and expand external demand and accelerate transformation foreign trade The development mode should promote the transformation of foreign trade development from scale expansion to quality and efficiency improvement, and from cost advantage to comprehensive competitive advantage. At the same time, we should maintain the competitive advantage of existing exports, accelerate the cultivation of new advantages with technology, brand, quality and service as the core competitiveness, and vigorously strengthen the construction of modern circulation system. "

　 Innovative development thinking

Promote transformation and upgrading around the four elements

At the meeting, Xia Lingmin clearly stressed that the professional market should focus on the transformation and upgrading of modern technology application, brand ecological construction, business model innovation, and talent team construction.

First, modern technology should be widely applied, including the improvement of the management level of professional markets, the improvement of information services and exchanges, and the great leap in the application of technology in logistics; New materials should also be widely used in the industry, and the professional market should seize these opportunities, including energy, environmental protection, safety and other aspects are closely related to the professional market; The professional market should make some breakthroughs in the application of new energy and the improvement of energy technology, such as the vigorous promotion of LED lights.

In addition, the safety of textiles should also be strengthened, which is not only related to production, but also to retail and wholesale. The safety of products will be an important choice for consumers next. We should raise awareness and pay attention to the safety of textile and clothing products in production and marketing.

The second is to cultivate brand ecology: we have been promoting the development of growth brands, which is an important part of our entire textile brand construction. The industry promotes not only excellent mature brands, but also brands with competitive advantages at home and abroad. For small and medium-sized enterprises growing in professional markets, the industry needs more attention and support, Let them continue to grow in the professional market. The professional market should do a good job in the incubator and really promote the growth of the brand.

At the same time, it is not only to cultivate potential brands, but also to pay attention to more brands, including regional brands, market brands, corporate brands, and so on.

The third is to explore new business models: new consumption habits, new consumption demands and models should change the way of promoting market development. The market must keep up with and adapt to this change. In addition to paying close attention to the application of e-commerce, it is also necessary to have modern logistics methods that truly meet the needs of brands and modern enterprise operations. At present, there is still a big gap in this regard. The professional market is not only a marketing function, but also a circulation platform of the industrial chain. Therefore, the development of professional market and the development of industry are closely combined, and corresponding adjustments must be made in consideration of the changes in the industrial development model.

Fourth, the talent team must be expanded and improved: the professional market should establish a talent team that meets the needs of the textile and clothing professional market and modern circulation development, including the management team, marketing team, and technical team, to meet the needs of the transformation and upgrading of the textile and clothing professional market. {page_break} 

　 Integrating "communication" into thinking

Solve five major problems in development

At the meeting, Xia Lingmin focused on five considerations that professional market development must face under the current situation:

The first consideration: how can the professional market keep up with the pace of the industry when the industrial upgrading is accelerating? At present, everyone is talking about industrial transfer and upgrading, park based development, brand cultivation, etc. What should professional markets do? The shift from the eastern coast to the central and western regions is the result of market selection. How can the specialized market adapt to these shifts? It used to be supported by industry. To a certain extent, the higher level products will still stay in the eastern coastal areas, and the rest will be moved away. Can our market only be medium and low-end products? Can our business management meet the needs of brand management?

Second thought: how can we be more rational when the market construction speed is accelerated? The temptation of commercial real estate has made the professional market expand rapidly. How can we treat our rapid growth more rationally and give the market a chance to breathe and grow healthily? This is the second consideration.

The third consideration: in the process of market construction and development, how to take advantage of the opportunity of the adjustment of the national macro strategic layout, rather than being limited to their own limited areas to develop? Wuhan, Hubei Province, Hunan Chang Zhu Tan "two oriented society" comprehensive supporting reform pilot area, Wanjiang urban belt undertaking industrial transfer demonstration area, Chengdu Chongqing, Shenyang, Tianjin and other places, as well as Shenzhen, Yiwu and other border port opening and cooperation, have all set a good example based on the national macro strategic layout of market construction, which is worthy of more regional exploration and reference.

The fourth consideration: How does the professional market graft e-commerce? So far, there is no completely unified successful model for the cooperation and interactive development of e-commerce and professional markets to be replicated. Each unit must consider its own actual situation and find its own business direction. This is the top priority of professional market in the current situation.

The fifth consideration: How does industrial circulation solve the construction of modern logistics? Logistics distribution will go deep into the industrial chain. How to seize it? How can modern logistics effectively reduce the channel cost of enterprises, thus bringing about the overall improvement of industrial circulation efficiency? This is also something that needs our careful consideration.

Xia Lingmin said, "These are both opportunities and difficulties in the process of development. I hope to give you some inspiration and help."