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Hongxing Erke Joined Rob Retordo In The Tennis Market.

2010/10/13 16:19:00 60

The first brand of Chinese tennis

Erke

The group (ERKEGROUP) renewed its strength, and recently signed the Spanish tennis star Robledo as spokesperson after the "Hongxing Erke Cup" Shanghai masters competition.

At the signing ceremony, the two sides exchanged gifts under the joint testimony of guests, fans and the media. A cultural souvenir shirt with the theme of Robledo came to the stage for the first time. As a feedback, Robledo also gave the Autographed tennis racket generously, showing the sincere cooperation between the two sides.

Master handshake

"Our

brand

The spirit is "ToBeNo.1". After ten years of operation, we have basically laid the image of Chinese tennis NO.1, and are still striving for the goal of building the world NO.1 tennis brand.

Robledo has the same desire and conviction for success and champions, which is one of the cornerstones of our cooperation.

Mr. Wu Rongzhao, executive vice president of Hongxing Erke group, won the warm applause from guests and fans at the signing ceremony of the first day of the Shanghai masters competition.

Nine times to win ATP singles and three times

ATP

Robledo, a doubles champion, has immediately won the cheering of the fans on the spot. As the fifth world's top Spanish player, Robledo will take part in the next ATP1000 Shanghai masters competition to compete for the men's singles champion.

The cooperation between the two sides is another classic handshake of the masters.

ToBeNo.1

As the official clothing partner of ATP1000 Shanghai masters, China's first tennis brand Hongxing Erke has made repeated efforts in recent years to cooperate tacit with many of the world's top players.

In July 4, 2010, Hongxing Erke signed the new German player Philip Przysnel and his fellow mace's Wimbledon men's double top podium. This is the success of the German men's doubles match in Wimbledon and the debut of the local sports brand in the Grand Slam men's finals. It is the success of Hongxing Erke and the success of TobeNo.1's faith.

Young and full of fighting spirit, ambitious and fearless, Hongxing Erke emphasizes TobeNo.1's brand belief and interprets its peak quality in its own way.

Tennis strategic brand appeal

Hongxing Erke is a comprehensive sportswear brand that has always been committed to tennis. After years of continuous development, tennis is not only the brand strategy of Hongxing Erke's innovation and market refinement, but also its brand appeal for consumers to advocate "young, fashionable and sunny" lifestyle.

"Throughout the international tennis world, we are delighted to see the vigorous development of tennis. Tennis's own health and fashion appeal is increasingly respected by young people.

We have every reason to believe that tennis will develop further internationally. "

Wu Rongzhao said.

It is understood that Hongxing Erke formally large-scale sponsorship tennis tournament began in 2005, from the domestic tennis tournament to the excavation of a wider international tennis resources, Hongxing Erke's tennis tournament is more and more full.

Unlike other brands, Hongxing Erke's tennis strategy is not limited to high-end events or top stars.

For different characteristics of the group, Hongxing Erke sponsored events cover high-end, middle end, low-end multiple levels, such as the Shanghai masters and Madrid Masters such ATP1000 level events, and Doha open and Stuttgart open such 500 points and even 250 points of the event; and in terms of players, apart from the broad masses of ralberdo, Vic Meyer, Philip Przysne and other outstanding players, their potential and explosive force of the post-90s young players should not be underestimated.

In addition, their young, fashionable attitude towards life and unyielding professional pursuit coincide with Hongxing Erke's brand appeal.